There was once a movie called "Field Of Dreams" and in this movie one of the most famous quotes was, "If you build it they will come". Well that is how it was on the Internet years ago, but not any more. These days if you want to get people to your website then you need to do proper search engine optimization otherwise known as SEO.In this article we are going to cover a few search engine optimization strategies that you really should use. There are two types of search engine optimization. There is on page SEO and off page SEO. On page SEO is when you create your web pages so the search engines like them and therefore give you better rankings in the search engine results. Off page SEO is the process of building links on other sites that point back to your website. This will also help to boost your position in the search engines.When it comes to the on page search engine optimization, there are a few things you have to do. The first is to decide what terms you want your web page to rank for. As an example let's say you have a page about weight loss and you want to rank for the term "Learn How To Lose Weight Fast". The first thing you will want to do is have that term as the title of the page. Then as you are creating the page, you will want to include that term in the first sentence of the content if possible. If you can't get it in the first sentence at least make sure it is in the first paragraph.As you continue to create content for that page make sure you include that phrase in every other paragraph. So if the page itself has 7 or 8 paragraphs this phrase should be in at least 4 paragraphs. And always include the phrase in the final paragraph of your content. Now for the off page optimization. You need to begin building links pointing back to that web page that use the term "Learn How To Lose Weight Fast" as the anchor text for the link. So when people click on that phrase they are taken to your web page. When search engines see a lot of links pointing from other websites to your site, and they are using targeted text links, the search engines end up providing you with better rankings for those keywords.When it comes to building these links one of the best ways to do this is through article marketing. This is where you write an article and place these keyword targeted links in the article or in a resource box at the end of the article. Then you submit these articles to as many article directories and other sites that will publish your articles as you can find. Every time the article is published you receive a link pointing back to your site.